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"Zero to Video in 45 Minutes" EXPECTED OUTCOMES

1. Understand the basic Do's and Dont's of high-quality video production

Your teams will walk away with a working understanding of high-quality video production, including:

  • Key components of high-quality video

  • Equipment required for producing good video content

    • and yes, sometimes it is just a smartphone

  • How to provoke the problem and present the solution

  • How to answer the obvious questions

  • The Call To Action mandate


2. Become proficient in properly-placing videos... so that seekers find you

Your teams will understand the basics of proper video placement, including:

  • Diligence required to ensure search engines are enabled so seekers find you

  • Where to place your video content (HINT: YouTube... but NOT always!)

  • Key components of proper placement, such as: titles, keywords, tags and descriptions

  • Best practices to ensure relevance with your target market


3. Gain a glimpse into the magical world of precision-marketing for maximum impact

Your teams will gain insight into the holy grail of video promotion - precision marketing:

  • Determining the demographics of your target market

  • Identifying where your target market lives online

  • How to engage your primary audience effectively

  • How to measure success and persist with positive outcomes