BREAK OUT of Your Shell with VIDEO
BREAK OUT OF YOUR SHELL WITH VIDEO
This post is specifically written for sales and marketing leaders.
You have teams AND you likely have massive sales goals or aggressive marketing metrics.
You hire the best and you put them in front of your target market. You load their lips and provide oversight. You support the sales teams and they rely on you for help. You rely on them to do their job!
So what does any of this have to do with video? Successful selling is about being bold.
Sure, there are lots of other important characteristics such as being customer-focused, committed to sales goals, a team player internally, professionalism, a strong work ethic, good communications skills and much more… but at the end of the day: it’s about being bold.
As the late, great Zig Ziglar once said: “Timid salespeople have skinny kids.” And therein lies the rub:
Video can take your sales teams to a whole new level.
It’s similar to what improvisational training, aka IMPROV, which provides a transformation of personality, a liberation of fears and a breakthrough from prior molds.
You rely on your sales professionals to take your message to market: aggressively, with quality and quantity. A strong video experience can liberate their fears of presentation, help them see the distractions in their delivery, and DRAMATICALLY IMPROVE THE QUALITY AND EXECUTION OF YOUR SELLERS!
I’m NOT talking about rehearsal of presentations and the ability to SEE your delivery! I’m talking about the PROCESS of creating video segments.
Fun? A ton of fun!
The PROCESS of working ON-CAMERA is a challenge, fun and WILL TAKE YOUR SALES REPRESENTATIVES TO A NEW LEVEL OF BOLD!
It’s true! Think about all the times you’ve heard someone say they don’t want to be in video… they’re horrified. It doesn’t have to be that way. With video experience comes insight into your own personal style, movements and delivery. It’s incredibly illuminating.
Consider a Video Wow Day for your team!
It’s a fun, empowering experience that delivers the EMPOWERMENT of a Sales Rally (or other departmental fun) with the MAGIC and SUSTAINED VALUE of professional Video Assets.
Learn more at www.VideoWowDay.com.
Kevin Graham is KGWOW.
Kevin’s professional background includes aggressive revenue growth, signature wins, new logo signings, and many, many President’s Clubs… all from within market-leading brands in the ultra-competitive technology sector. He closed then-largest IBM Watson Content Analytics, launched $40B HP IPG for global resale of KOFAX, once launched a new sales division to more than $1B in less than 18 months, carried the Olympic Torch and played in a National Soccer Championship, as well as President’s Club qualifications at Merisel, 3COM, Ingram Micro and Kofax. Kevin was also recognized as an IBM Worldwide Rookie of the Year.
Last year, V4BG produced and published more than 500 videos… authentic video outcomes that empower business growth.