"Zero to Video in 45 Minutes" EXPECTED OUTCOMES
1. Understand the basic Do's and Dont's of high-quality video production
Your teams will walk away with a working understanding of high-quality video production, including:
Key components of high-quality video
Equipment required for producing good video content
and yes, sometimes it is just a smartphone
How to provoke the problem and present the solution
How to answer the obvious questions
The Call To Action mandate
2. Become proficient in properly-placing videos... so that seekers find you
Your teams will understand the basics of proper video placement, including:
Diligence required to ensure search engines are enabled so seekers find you
Where to place your video content (HINT: YouTube... but NOT always!)
Key components of proper placement, such as: titles, keywords, tags and descriptions
Best practices to ensure relevance with your target market
3. Gain a glimpse into the magical world of precision-marketing for maximum impact
Your teams will gain insight into the holy grail of video promotion - precision marketing:
Determining the demographics of your target market
Identifying where your target market lives online
How to engage your primary audience effectively
How to measure success and persist with positive outcomes